Monday, 14 February 2011

Audience

Whilst producing and making my film I had to look at the audience of which my film would be directed at, one way I done this was to look at other similar films of my to mine and also the genre so I can compare to see whether these audiences will fit the style of the film.

Research
"Something popular web publishers have latched onto – that differentiates from many (but not all) traditional reporters – is the power of understanding your audience.

I’m not talking a shallow understanding of the genres your audience is interested in. I’m talking about an innate understanding of the content archetypes readers react to, the motivations behind readers as individuals interacting with media, and the steps necessary to develop an interested, activated community.

No longer is this skill-set reserved for the editor. The writer must now have complete comprehension in the motivating factors an audience has. Content strategy can’t be reserved only for executives, if so, their publication will slowly lose out to competitors whose writer’s mindsets live at the intersection between strategist and creator.

You can be a great writer, yet if you don’t understand your audience you’ll never create content which sticks. Content no longer happens in a vacuum as part of a process for eventual consumption. The friction has all but been removed. There are many with talent for writing, but few with a talent for writing and the vision for creating strategic content that will resonate with targets and allow them to stand out in a world of infinite choice."

One film that I decided to look deeply into was 'Inception', this is because it is a very similar film to mine because of the complexity and it is very post modern which is the direction I want my film to go. Inception in my opinion has a very broad audience for its main storyline and action but a very narrow audience for the film to actually be seen on a complex level. Allow me to explain, I mean the average person 20-30 years can view the film and enjoy it because of the romance and action involved in the film, but for it to be truly seen in the way it was meant to be, 'the preferred meaning', the audience is much more narrow and includes more intellectual people and keen movie buffs to spot its true identity. This is the direction I would like my film to be, so allowing most people to enjoy the film due to its drama and perhaps controversial ideas, but for only a certain amount of people to pickup on the intertextuality and homages I wish my film to pay.
Due to the possible casting I am going for a more Male audience due to the lack of females in the film.

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